Ideation template overview

Generate and discuss ideas, filter and cut down into the most practical or most innovative ones, and plan your product development.

  • Ideate using customer feedback, share context easily with the power of backlinks.

  • Build CJMs and mindmaps, brainstorm, and organize ideas. Turn the craziest ones into features and stories.

  • Write beautiful briefs together in real-time, mention teammates, create tasks right from the editor.

Give me this template, I’ve just got an idea 💡

When to use the Ideation template

This template covers the whole ideation process, from collecting and researching ideas to turning the best ones into reality.

Turn customer feedback into insights

Automatically capture feedback from external sources (Intercom, Discourse, and more) or add call notes manually. Use our flexible feedback linking mechanism: highlight any sentence in a chat or meeting notes and link this piece of feedback to any Insight or Idea.

All such links are bi-directional, and this just glues information together so you can always find sources of Ideas and Insights or dig into specific details.

See top requests and prioritize easily

See the automatically calculated total number of Insights or Ideas references and use it to prioritize your further research and development. Until the Ideas are being actively explored and developed, store them in an Idea Bank.

Brainstorm ideas in real-time

Build customer journey maps, diagrams, and mindmaps, brainstorm, discuss, and organize ideas using whiteboards. Whiteboards in Fibery are pretty powerful and tightly integrated, which means you can link them to Ideas, Features, or other entities, and create Features from diagrams on the fly. Usually, you use a separate tool for that, but having everything in a single place is just so much more enjoyable.

Track the progress

Store ideas, do brainstorming sessions and even track the Idea progress from Submitted to Completed in a single place. Use a pre-made Kanban board and Ideas Breakdown list, or set up a roadmap or progress report.

How to use the Fibery Ideation template

From the start, you have just two different Databases: Ideas and Insights.

  • The source of Ideas are Insights — repeatable observations of customer problems or behaviors. Its source is customer interviews, chats, reviews, etc.

  • The idea is something that is not ready for implementation yet, something that you want to research and spend more time on. And maybe later base a Feature on this Idea.

These two Databases can be visualized as you want. From the start, you have several views: Insights and Idea Bank tables, Top Requests board, Ideas by State Kanban, and Ideas Breakdown.

Here is how you can use this template, step by step 🚶‍♂️

  1. Add new Insight to the Insights table. For each Insight, you have an insight description, state, and so on.
    The most interesting part here is references. See where this insight was captured — from email, call, interview, etc. Use a backreference to quickly jump to the email/call/interview to read it and understand the context better.

  2. In the future you may want to can create an Idea from the Insight you have. Open an idea to add a description, images, or even do a brainstorming session right in Fibery. Use Whiteboards to collaboratively discuss things, create features right from them, and so on.

  3. When you decide that the Idea is good enough and you want to implement it, create a feature and move it into the development phase on the Ideas by State table.

  4. Idea Bank table stores all the Ideas that haven’t been implemented yet. Refer to it to prioritize the development of a new Idea.

  5. Track the progress using views like Ideas by State (it’s a simple Kanban board for all your ideas) and Ideas Breakdown (which allows you to quickly see an overview and grasp what is already implemented and what is not).

Basically, that’s it. Let’s repeat: you collect customer feedback → capture insight → brainstorm ideas.

Use Ideation template 🎨

Demo and Concierge service

We've got your back and ready to schedule a demo or answer your questions via Intercom.

If you are a Product team, enjoy our free concierge support that includes help with account setup and customization, data migration, and team onboarding for free.

Meet Super Polina 🦸‍♀

Check out other Product & Design templates:

Advanced workflow

This template demonstrates how to achieve a complex workflow that allows for the transitions between states to be defined.


Sync your Airtable tables on a schedule and link them to your Fibery work processes. Or just sync once and leave Airtable behind 😀

Asset management

Stay on top of your assets, keeping track of which ones are due for maintenance, and where they are.

Customer Feedback

Time to make your Feedback aggregation shine bright like a 💎 — use highlights and connect feedback with real pieces of work.

GIST Planning

Escape planning waterfall and assumption-driven roadmaps with a product management framework based on the Lean Startup principles.

OKR Tracking

Set ambitious objectives, track progress with measurable key results and connect OKRs to other Spaces to bridge strategy and execution.

Product Competitor Analysis

Review your competitor's features, check which competitor is the strongest in the particular area.

Product Launch Template

Improve coordination of several teams (development, support, marketing, etc) and set up a launch process.

Product Management

Come up with big ideas, break them down, prioritize your way and build an interactive roadmap.

Product Market Fit Engine

Gather feedback from your users in order to maximise product-market fit.

Product Strategy MuST Template

Keep multiple parallel strategic initiatives, and find the next big thing. Framework, used by Apple, Google, and Netflix.

Usability Testing

Organize UX tests, take structured notes and analyze results to create a product that people love.

User Research

Extract insights from interviews and usability tests, get to know your (future?) customers and be surprised by your own product.

Escape scattered tools
Get a single connected workspace where all teams are welcome.